Building Referrals During “Divorce Month”: Networking Strategies for Professionals in January

Every January, as the holiday decorations come down and the new year begins, many individuals take stock of their lives and decide it’s time for a fresh start. For those in the divorce industry, this time of year is often referred to as “Divorce Month”—a season marked by a noticeable increase in inquiries and filings. This surge can feel overwhelming, but it also opens doors for collaboration and connection among professionals. Whether you’re in law, finance, mental health, real estate, or another field that intersects with divorce, January is the perfect time to expand your referral network and strengthen your partnerships. Let’s talk about how.

The post-holiday season is often a time of reflection, and for many couples, it’s a moment of reckoning. The stress of the holidays can amplify underlying issues, prompting people to seek a fresh start in the new year. According to the American Academy of Matrimonial Lawyers (AAML), divorce filings often see a 25-30% spike in January. This uptick creates a natural opportunity for professionals to connect with one another and provide comprehensive support for clients.

1. Building Meaningful Partnerships

Networking is more than exchanging business cards; it’s about building relationships. Think about the professionals whose expertise complements yours:

• Lawyers and Financial Planners: Team up to help clients navigate the financial complexities of divorce.

• Therapists and Mediators: Create a support network that addresses both the emotional and logistical sides of divorce.

• Realtors and Attorneys: Collaborate to assist clients in transitioning from shared homes to new living arrangements.

Start with a genuine conversation. Reach out to colleagues you’ve worked with in the past or those you admire and offer to grab coffee or chat virtually about how you can support each other.

2. Social Media: Your Connection Hub

Social media platforms like LinkedIn, Instagram, and even Facebook can be powerful tools for networking in January. Share thoughtful content that reflects your expertise and your willingness to collaborate. For example:

• Post tips for clients navigating divorce in January, such as “5 Things to Do Before Filing for Divorce.”

• Highlight partnerships with other professionals: “Grateful to collaborate with [Partner’s Name] to help clients transition smoothly during this season.”

• Joining industry-specific groups, such as LinkedIn’s “Divorce Professionals Network,” can also introduce you to valuable contacts.

3. Attending Industry Events

January often kicks off the professional conference season, providing ample opportunities for learning and connection. Look for local or national events that focus on your field or the divorce industry as a whole. Whether it’s a family law seminar, a financial planning workshop, or a mental health retreat, these gatherings are perfect for meeting like-minded professionals and sharing ideas.

4. Follow Up: The Key to Lasting Connections

After meeting someone new, the real work begins. Follow up within a few days with a thoughtful email or LinkedIn message:

• Reference something specific from your conversation, like a shared interest or an idea they mentioned.
• Suggest a follow-up meeting or collaboration.
• Share a resource or article that might interest them.

Keeping a spreadsheet or using a CRM tool can help you stay organized and ensure you nurture these connections over time.

5. Share Your Expertise

One of the best ways to attract collaborations is by demonstrating your expertise. Write a blog post, record a short video, or host a Q&A session about January divorce trends. When you position yourself as a knowledgeable and approachable professional, you’ll naturally draw interest from others who want to work with you.

6. Prioritize Ethics and Empathy

Clients going through divorce are often in their most vulnerable state, and the professionals they turn to need to reflect the highest standards of integrity. When you refer clients to others, ensure those professionals share your commitment to ethical practice and compassionate care.

7. Hosting or Attending Divorce-Focused Events

Grow your network is by engaging in events designed for both professionals and clients. In January, consider these ideas:

• Panel Discussions or Webinars: Partner with professionals in complementary fields to host an event. For example, a webinar on “Navigating Divorce: Financial, Emotional, and Legal Strategies” could attract clients and foster professional relationships.

• Networking Mixers: If you’re in a larger city or part of an active professional group, organize a mixer for local divorce professionals. This face-to-face time builds trust and opens doors for future referrals.

“Divorce Month” is a time of both challenges and opportunities for professionals across industries. By focusing on collaboration and building meaningful relationships, you can not only grow your practice but also create a network of trusted partners who help clients navigate one of life’s toughest transitions. Remember, collaboration isn’t just about business; it’s about better serving the people who need us most.