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Marketing Workshop | Branding with Intention: Accelerate Your Productivity and Profit
**Please note that the date changed for this event**
November 12, 2024 @ 12:00 pm – 1:00 pm EST
Summary:
In this 50-minute session, we will explore the powerful connection between intentional branding and business productivity. Learn how a well-defined brand strategy not only clarifies your market position but also streamlines operations, making your marketing efforts more effective and ultimately driving profitability. Attendees will learn practical tips on creating a cohesive brand that aligns with their business goals, resonates with their target audience, sets them apart from the competition and empowers their team to efficiently and effectively acquire the best clients. By the end of this session, participants will understand how strategic branding is not just about aesthetics but is a critical driver of business efficiency and growth.
5 KEY TAKEAWAYS:
- Intentional Branding Creates Clarity: A clear brand strategy helps streamline business operations, leading to increased productivity and better decision-making.
- Alignment with Core Values: By aligning your brand with your core values and mission, you attract clients who resonate with your message and are more likely to be loyal.
- Consistency is Essential: Consistent branding across all platforms and touchpoints builds trust and recognition, which can significantly impact your bottom line.
- Branding Drives Efficiency: A strong brand identity not only differentiates you from competitors but also simplifies marketing and communication efforts, saving time and resources.
- Measure and Adjust: Effective branding strategies are dynamic. Continuously measure your branding efforts’ impact on profitability and adjust as needed to maintain alignment with business goals.
BIO:
Tanya Goodall Smith, author of the #1 best-selling book The Introvert’s Guide to Personal Branding: How to Put Yourself Out There Without Changing Who You Are, is the founder of WorkStory Creative, an agency that helps businesses craft an elevated brand vision and being it to life, so they can focus on serving ideal clients rather than searching for them.
With over 20 years of experience starting at the Fashion Institute of Design and Merchandising, Tanya has worked with international brands like HP, Disney, and GUESS, but her favorite clients are service businesses and personal brands making a positive impact in their communities.
She’s a mom of three kids, a crew rower, enjoys ballet and tap dance, and is obsessed with British period dramas.
Marketing Workshop
Join us on the third Thursday of every month for this FREE workshop, exclusive to NADP members.